Paul Smith uses full numeric values for its prices. Denominations of 5 and 9. The absence of pounds and pence e.g £9.99p, suggests that you are buying into a quality product. Psychologically, a rounded figure makes it feel like you are spending more money, even if it is just a few pence.
The following graph shows average prices for Paul Smith from eight categories of clothing, including comparisons against two of its competitors, Ted Baker and Dunhill.
Shirts T-shirts Jackets Coats Knitwear Jeans Suits Trousers
(£)(Average)
Paul Smith
Dunhill
Ted Baker
Below is the same list from Paul Smith, indicating prices from high to low on each garment category.
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