Price

Pricing Policy. 
Paul Smith uses full numeric values for its prices. Denominations of 5 and 9. The absence of pounds and pence e.g £9.99p, suggests that you are buying into a quality product. Psychologically, a rounded figure makes it feel like you are spending more money, even if it is just a few pence.




The following graph shows average prices for Paul Smith from eight categories of clothing, including comparisons against two of its competitors, Ted Baker and Dunhill.
                      

                        Shirts   T-shirts  Jackets  Coats  Knitwear  Jeans  Suits  Trousers

 (£)(Average)

 Paul Smith     

 Dunhill          

 Ted Baker     

Below is the same list from Paul Smith, indicating prices from high to low on each garment category.