The Matrix below shows how Paul Smith relates to its fellow competitors, both highstreet and high end. This is shown on a fashion forward, plus and minus and price basis.
Fashion wise, PS lies at the middle of it's game. Sitting in between Mont Blanc and Giorgio Armani, it plays an above average role in the price game and is a suitable brand for those who want to stand out a little, yet not play themselves as a Lanvin or All Saints customer.
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